Reese’s Cups continued to prosper under Hershey’s. Reese’s children getting roughly a five percent share in the Hershey Company (which is today worth about $20B, 5% of which is $1B). Reese Candy Company for $23.5 million in 1963 with H.B. The Hershey’s Chocolate Company, that had inspired Reese, purchased the H.B. Seven years later, six of Reese’s sons decided to sell the family business. Unfortunately, as his cups were growing rapidly in popularity, Reese died unexpectedly of a heart attack in 1956, just a few days before his 77 th birthday. He chose to focus solely on his peanut butter cups, which were his most popular product, and the investment paid off. However, during World War II, Reese was forced to abandon his other projects due to scarcity of supplies and economic hardship. He even built a 100,000 square foot factory on Chocolate Avenue in Hershey, Pennsylvania, making a wide assortment of candies including raisin clusters and chocolate covered dates. Reese was soon able to quit his job at the Hershey factory to concentrate on his own business. They were so successful that Reese was able to sell five-pound boxes of the cups to local retailers for their candy displays. In 1928, Reese also started selling chocolate and peanut butter confections he simply called peanut butter cups or “penny cups” as they cost just one penny each at the time. He decided to take the business even more seriously and set up the H.B. In the 1920s, Reese’s basement-born enterprise was doing much better than expected, with the candies selling successfully to the local market. He used fresh ingredients for his candy creations, along with a large quantity of Hershey’s chocolate. He started creating confections in his basement, naming bars and candies after his many children. Initially, Reese considered his chocolate venture to be a means of providing a little extra money for his family. He worked on the farm for several years and later began working in the company’s chocolate factory, where he became inspired by Hershey and set out to make his own chocolates. Though he didn’t know it at the time, taking the job would shape the rest of Reese’s future. Hershey, owner of the Hershey Chocolate Company, in Hershey, Pennsylvania.
In 1917, Reese found an advertisement to work on a dairy farm owned by Milton S.
(Yes, 16!) By 1903, not surprisingly, he was struggling to support his growing family, so took on all manner of jobs from butcher to factory worker. He married in 1900 and went on to have sixteen children. Reese was born in Pennsylvania to a farming family. Today I found out the history of Reese’s Peanut Butter cups.Ī popular chocolate cup filled with delicious peanut butter, Reese’s Peanut Butter Cups were created by a man named Harry Burnett (H.B.) Reese. Doing these types of articles always make me really hungry.
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