

When you remove all inactive users from your email list, you ensure that you only email people who want to receive your emails.Įmail scrubbing reduces the size of your email list and improves its quality.

Furthermore, If you use purchased email lists (which are known for containing spam traps) or send emails to uninterested subscribers who flag your emails as spam, it will trigger the ESP SPAM filters. A significant number of your email addresses may become inactive or invalid with time, resulting in more hard and soft bounces per email campaign. Unfortunately, the average email list loses its value over time.

You won’t be able to turn leads into customers if your emails aren’t delivered and read.Ī clean email list is one of the many factors that impact email deliverability and conversions. If a large number of your emails don’t get opened - or they bounce or get filtered into spam folders - you’re probably wasting your time and resources on a low-quality email list. Running the list cleaner does NOT guarantee you won't see any bounces.The ROI of an email campaign isn’t always proportionate to its list size.The system will always use all of your credits first.
CLEAN EMAIL VERIFICATION
How much does List Cleaning Cost?Įvery team gets 5000 free list-cleaning credits upon purchase of an Email Outreach plan or 10,000 credits of a Sales Engagement plan. 1 credit means you can run email verification on 1 address. After that, you are charged $0.002 per email verified. You run a much higher risk of getting blocked by your mail provider if you send to bad and risky emails since you'll see a high number of bounces. What emails should I remove?įor the best deliverability, we recommend removing both Bad and Risky emails from your campaign. Likely the email can't be verified and may be a "catch-all" email address which can hurt deliverability.īad - An email address is almost certain to bounce. Risky - An email address is one that has a higher-than-normal risk of bouncing, but it's hard to say for sure if there's a problem.
CLEAN EMAIL DOWNLOAD
You can download the results to a CSV file for further review and you can remove risky and/or bad email addresses from your campaign. Once list-cleaning is finished, the results will pop up for you to review. The cleaning process can take up to 15 minutes to run, so Mailshake will run it in the background while you continue setting up your campaign. To clean your list, click Open List Cleaner. After importing a list of recipients, you'll have the option to review your list.
